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Article Title:
ELECTRONIC COMMERCE SOLUTIONS AND BUSINESS PERFORMANCE: AN EMPIRICAL INVESTIGATION OF SOME SELECTED SUPERMARKETS IN KATSINA METROPOLIS, KATSINA STATE, NIGERIA
| Abstract: E-commerce offers a promising and exiting way for organizations to meet various challenges of a never-changing environment in these present days. E-Commerce could be partially important for the development of SMEs, E-commerce promise better business for SMEs. The emergence of e-commerce is changing many traditional ways of doing business and there are lots of success story regarding e-commerce in developed countries. These successes have prompted governments and business organizations in developing countries including Nigeria to step up their effort in the adoption and use of e-commerce technology. This research paper examined the impact of e-commerce on business performance with particular reference to the selected supermarkets in Katsina metropolis. The study sample was made up of 10 Supermarkets. Structured questionnaire designed by the researcher were used to collect data from each operator and 5 staff respectively, totaling 50 respondents. Data analysis was conducted with simple regression analysis. The result showed that e-commerce adoption has significant impact on service operations, cost operation reductions and profit levels. It was concluded that adoption of e-commerce by Nigerian supermarkets will reduce transaction cost, improve service operations, expand business base, better understand the needs of foreign customers, and increase profit levels. The paper recommended that the operators and staff of supermarkets should embark on more effective Information Technology (IT) training in order to further enhance their performance. And also management of supermarkets should procure quality IT gadgets that will enhance efficiency and customers’ retention |
| Keywords: smes, e-commerce, e-business, customer satisfaction, business performance, organization |
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